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Direct Marketing - The Future
Direct Marketing - The Future 1992 SOA Regional Meeting, Chicago. This discussion is about direct ... in the 1980s, sustaining the growth in the 1990s, regulatory constraints in the 1990s, impact of continuing ...- Authors: Application Administrator, Edward P Mohoric, H Shumrak, Gary A Kauffman
- Date: May 1992
- Competency: Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Public Policy
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New Techniques in Direct Marketing
presentation is a panel discussion from the 1991 Annual Meeting of the Society of Actuaries, held October 20-23 ... discuss developing market-driven databases, applying the integrated marketing concept, marketing with individual ...- Authors: Application Administrator, H Shumrak, G Edward Suiter, Gary A Kauffman, Sy Okner
- Date: Oct 1991
- Competency: External Forces & Industry Knowledge>General business skills
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Non-Traditional Marketing Section Luncheon
Non-Traditional Marketing Section Luncheon Presented at October 1986 Annual Meeting. This session ... contrast of the growth strategies of a large established direct response company with those of a smaller ...- Authors: H Shumrak, Fred M Singer, Gary A Kauffman, Terre A Tuzzolino
- Date: Oct 1986
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Non-Traditional Marketing Through Broadcast Media
Non-Traditional Marketing Through Broadcast Media Presented at October 1986 Annual Meeting. This ... media selection, acquisition expenses and analysis of efforts. Acquisition expenses; 15914 10/1/1986 ...- Authors: John Ladley, Gary A Kauffman, Eugene R Raitt
- Date: Oct 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance