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Direct Response Marketing - Life And Health Insurance
407 RECORD OF SOCIETY OF ACTUARIES 1985 VOL. 11 NO. 1 DIRECT RESPONSE MARKETING - LIFE AND HEALTH ... companies have entered the market, perhaps because they see higher returns in the direct response market ...- Authors: Roberta L Canfield, Edward P Mohoric, Harry Ploss, H Shumrak, Lawrence Hersh
- Date: Apr 1985
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance