Description: To remain relevant, life insurers need to understand changing consumer behavior and the shifting sands of buying triggers. The presenters will look at consumer studies, both U.S. and global, that reveal changing behaviors that influence the decision to buy or not buy life insurance. They will look at four demographic and economic categories including Millennials, Generation X, Boomers and the Silent Generation and how these generational groups do or don't differ in their feelings and behaviors around life and health. The presenters will address new growth opportunities for companies that align their value proposition to these changing attitudes. They will explore opportunities around health and wellness to increase policy holder engagement and share insight into generational attitudes around wearables and the sharing of personal data.

Description: A new wave of life insurance buyers is finally here - but are we ready? In this article, Richard De Sousa shares proprietary research about the Millenial generation, its beliefs related to life insurance, and its preferences when it comes to learning about, purchasing, and engaging with life insurance products, advisors and companies. Also explored is the foundational role that technology and wellness play in driving the kind of experience that will attract millenial buyers. After reading this article, you will better understand the characteristics of this new generation as well as the innovative companies that are targeting them, and learn about different and novel ways to better engage with customers and enhance the value of your own products and services.