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Direct Marketing: Part 1—Analysis of Solicitations
Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by presenting ... presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and distribution; ...- Authors: H Lund
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Interactive Voice Messaging: The Missing Piece of the Marketing Mix
Messaging: The Missing Piece of the Marketing Mix This article describes the benefits of Interactive ... Interactive Voice Messaging IVM as part of a marketing program and how it can create a measurable impact on sales ...- Authors: Carol Ferrari
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Consumers Online: The Role of the Internet in the Purchase Process
Online: The Role of the Internet in the Purchase Process This article discusses the results of a LIMRA ... LIMRA survey about the use of the internet by life insurance and annuity consumers. E-commerce;Marketing ...- Authors: Mary M Art
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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To Infinity and Beyond! The Future of Insurance
To Infinity and Beyond! The Future of Insurance The article offers a discussion about future products ...- Authors: Application Administrator
- Date: Jan 2001
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability; Life Insurance>Marketing and distribution - Life Insurance
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Incoming Chairperson's Message
Incoming Chairperson's Message News Direct chairperson's column discussing ... future plans, and the new officers of the Marketing and Distribution Section of the Society of Actuaries.- Authors: Andy Ferris
- Date: Jan 2010
- Competency: Professional Values>Practice expertise
- Publication Name: News Direct
- Topics: Actuarial Profession>Professional associations; Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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A Database Marketer’s Dilemma: When To Stop Marketing?
looks at the question, Should the direct mail marketer sell products until the point at which the cost of ... of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE ...- Authors: Jay Jaffe
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Long-Term Customer Value Not Just Policyholders
additional miles if you take out a mortgage with the airline’s mortgage partner, term life insurance proposals ... an insurance company, you’re treat- ed basically the same as every other cus- tomer. There may be a few ...- Authors: Jay Jaffe
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Chairperson’s Corner
Chairperson’s Corner Chairperson’s column discussing the Marketing and Distribution Section initiatives.- Authors: Andy Ferris
- Date: Sep 2010
- Competency: External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Actuarial Profession>Professional associations; Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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MaD Happenings - Newsdirect Issue 74
MaD Happenings - Newsdirect Issue 74 A list of activities involving the Marketing and Distribution ... Issue 74 A list of activities involving the Marketing and Distribution Section of the SOA. marketing ...- Authors: Society of Actuaries
- Date: May 2017
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Bank Insurance Marketing to the Middle Market Consumer
Marketing to the Middle Market Consumer Discussion of the selling of life insurance to the middle income ... income market through banks and with the support of new technologies and underwriting processes. Online ...- Authors: Carmen F Effron
- Date: Jan 2010
- Competency: External Forces & Industry Knowledge>External forces and business performance; Results-Oriented Solutions; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Underwriting - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>E-commerce