Description: This article discusses the changes in the marketing and distribution of lindividual life and annuity products. It highlights new distribution channels including banks, broker dealers, wirehouses and the Internet as well as fee-for-service financial planning.

Description: This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations.

Description: This is the first article in a four-part series. In this series of articles, analysis of the U.S. life insurance industry's customers, products, distribution system and regulatory and tax environment will be given. This first part of the series focuses on the customer and the changing product mix of the life insurance industry.

Description: This keynote address at the SOA 1990 San Francisco Spring Meeting looks at trends in sales, products, services and distribution for the life insurance industry.

Description: In session 71 PD of the Montreal Spring Meeting panelists discuss how banks have entered the insurance markets in Canada, the U.S., U.K. and continental Europe. From the Record of the Society of Actuaries, Vol. 23, No. 2.

Description: This article describes the benefits of Interactive Voice Messaging IVM as part of a marketing program and how it can create a measurable impact on sales results.

Description: Enhanced or impaired annuities are life annuities underwritten to reflect annuitants' actual mortality. They are not currently prevalent in the U.S. or Canada, where life annuities assume low mortality and are thus unfair for impaired lives. This paper looks at the present annuity marketplace in the United States and Canada. It also reviews the underwriting and marketing of life annuities in the United Kingdom where “enhanced” life annuities are available for a broader cross section of the marketplace. It also reviews the use of P&C risk classification techniques and how they might apply to the annuity marketplace as well as potential legal constraints on broader risk classification for life annuities.

Description: A discussion of what life insurance distribution systems might look like in 1990- from the perspective of 1980- under a high inflation scenario. Included the following topics: I. Traditional agency distribution systems 1a. Which systems will survive the 1980s 1b. Anticipated changes in the traditional systems 2. New agency distribution systems 3. Direct response marketing 4. New methods of selling insurance

Description: This 1979 session focused on the future of individual deferred annuities. Topics included: 1. Regulatory and Tax Problems a. S.E.C. exemptive provisions b. Tax questions c. Standard Nonforfeiture Law for Individual Deferred Annuities 2. Prospects for Profitability a. Disintermediation b. Improving the prospects for profits 3. Portfolio Method of Crediting Interest vs. Investment Year Method 4. Marketing 5. Product Design a. Different product features b. Lapse experience c. Recent innovations

Description: This article discusses the results of a LIMRA survey about the use of the internet by life insurance and annuity consumers.