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  • Talk to Me: How Personalized Persuasion Could Enhance Protection Offerings and Reduce Underinsurance
    and Reduce Underinsurance Understanding the true drivers of human behavior is essential if we are to ... capitalize on opportunities offered in a new era of personalized persuasion. 6442483383 7/1/2018 12:00:00 ...

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    • Authors: Matt Battersby
    • Date: Jul 2018
    • Competency: Communication>Persuasive communication; Leadership>Influence; Strategic Insight and Integration>Influence decisions; Strategic Insight and Integration>Strategy development
    • Publication Name: Reinsurance News
    • Topics: Economics>Behavioral economics