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Lifetime Value/Lifetime Marketing
about defining lifetime marketing, a calculation of the lifetime customer value, and database marketing ... marketing. Acquisition expenses;Assumptions;Economic value;Generally Accepted Accounting Principles=GAAP;Product ...- Authors: H Shumrak, Bradley M Smith, Erich Sippel
- Date: Oct 1993
- Competency: Results-Oriented Solutions
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Successful Bancassurance Programs - A Look Behind the Scenes
Successful Bancassurance Programs - A Look Behind the Scenes 1999 SOA Annual Meeting, San Francisco. ... Selling/underwriting/issue processes. 5. Refinements to the initial offering. 6. Key success factors.- Authors: James B Smith, Kerry Kixmiller, Kevin Crowe, Jack LaSalle, Bruce W Ferris
- Date: Oct 1999
- Competency: Results-Oriented Solutions
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Variable annuities; Life Insurance>Marketing and distribution - Life Insurance; Public Policy