Description: This article discusses change initiatives and how companies and executives need to take a proactive approach to manage the change in order to assure success.

Description: Chairperson's Corner from News Direct, May 2005, Issue No. 50.

Description: Editor’s column thanking outgoing section council members, welcoming new section council members and discussing Marketing and Distribution sponsored activities.

Description: This article presents a fable about the issues that arise between marketers and actuaries in the product development process.

Description: Chairperson description of current MaD section activity and upcoming webcasts and other emerging section content

Description: The Board of Governors of the Society of Actuaries unanimously approved a proposal from the Nontraditional Marketing NTM Section Council to change the name of the section to the Marketing and Distribution MAD Section. From News Direct, September 2005, Issue No. 51.

Description: Distribution channels matter because they impact how products reach the clients, client experience with the company, and are a key driver in total company performance. Think about this, the pricing actuaries could design innovative products that meet client needs, but without distribution channels communicating the right messages to the clients and addressing their questions, the products probably would not sell.

Description: This is an editorial about the new format of the newsletter and impetus behind it.

Description: The author points out how being an enterprise risk manager can give an actuary a broader view of the direct marketing business. The actuary should not just be managing marketing risk, but many other risks of the business.

Description: Editor’s Viewpoint: Stepping into the All-Electronic Future...