1 - 3 of 3 results (0.42 seconds)
Sort By:
  • The Development of WeChat Marketing and Distribution of Insurance Products in China
    The Development of WeChat Marketing and Distribution of Insurance Products in China WeChat is gradually ... gradually becoming the main force of insurance online marketing for insurance products in China. Globalization;Life ...

    View Description

    • Authors: Society of Actuaries, Wanwan Huang
    • Date: Dec 2018
    • Competency: External Forces & Industry Knowledge
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
  • Segmentation And Market Specialization
    This session from the 1983 SOA Spring Meeting discusses the adoption and implementation of a segmentation ... examples of strategy for the Individual and Group lines of business are reviewed. From Record of Society ...

    View Description

    • Authors: Frederick Brown, Joseph M Fitzgerald, Sarah S Plotkin, Harry Ploss, Wilfred Thornthwaite, Margaret J Ware
    • Date: Apr 1983
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Record of the Society of Actuaries
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
  • Marketing and Product Development for the Senior Market
    Marketing and Product Development for the Senior Market Panelists discuss how product design, premium-rate ... and marketing methods are being used to win the allegiance of an aging U.S. senior market to a carrier's ...

    View Description

    • Authors: Jay Jaffe, H Lund, James O'Connor, Christopher J Rogers
    • Date: Oct 2002
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Record of the Society of Actuaries
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care>Long-term care insurance