Description: Principle #4: People make buying decisions based on emotion and justify these decisions with logic. To be influential, we need to take into account both logic and emotion. Of the two, emotion is a much more powerful motivating force. Unfortunately, too many people ignore the emotional component and focus solely on logic - neglecting what compels people to buy.

Description: To persuade successfully and non-manipulatively, it’s important to understand five key principles of influence. In this four-part series, I’ll be covering these five principles that are based on human psychology and behavior. Let’s look at the first two now.

Description: The Stepping Stone issue 60, November 2015

Description: Based on a decades-long study, honesty is the most important quality in a leader. This article addresses ways to establish trust with their co-workers.

Description: This article discusses how your leadership style should vary depending on the person you are leading, the situation and goal. 4 syles of leadership are discussed.

Description: This article defines "elevator pitch" and why one is needed. A great elevator pitch is an indispensable competitive advantage that will accelerate your career progress. A poor one can leave you toiling in anonymity.

Description: Over the last decade, the actuarial career has gained significant attention of entry level job-seekers as it continues to be one of the consistently top rated jobs in the market. There are different avenues to break into the profession, but one of the most common is through an Actuarial Student Program, where a company formally supports the exam progress of individuals through paid study materials, exam fees, and time off to study. Most programs also include an emphasis on development of leadership and communication skills. As the recruiter for MassMutual’s Actuarial Student Program, I get the opportunity to regularly share with candidates why I believe a student program is such a powerful springboard for a successful actuarial career. Profiled in the article is two actuarial students and one recent actuarial student program “graduate” to highlight the value a student program can bring to one’s professional development.

Description: Actuaries must be able to present compelling arguments to win over their audience. For the first time, they may be managing a staff looking for direction, making recommendations to senior leaders, or trying to persuade non-actuarial colleagues who see the world differently. This series of articles is intended to educate young actuarial professionals on key business influencing skills that will be beneficial in the near term as well as throughout their careers. Part 1 is focused on leading and influencing a team.

Description: This article focuses on how a manager should focus on 'influencing' to get their team to be as high-performing as possible.