Description: In today’s increasingly competitive environment, one key to success is understanding, measuring, and managing the factors that drive one’s business. Most traditional financial measures, such as net income or return on equity, are myopic lag indicators that tell us where we have been while saying little about where we are headed. How do we know whether our current actions are creating future value? This article discusses 'the balanced scorecard,' a tool created by Robert Kaplan and David Norton which seeks to identify and measure key business drivers by supplementing financial data with measurements from three additional perspectives: customer, internal business processes, and learning and growth.