Description: Principle #4: People make buying decisions based on emotion and justify these decisions with logic. To be influential, we need to take into account both logic and emotion. Of the two, emotion is a much more powerful motivating force. Unfortunately, too many people ignore the emotional component and focus solely on logic - neglecting what compels people to buy.

Description: This article is a review of the book by Joshua Foer. It covers the history of memory techniques, the way a human brain organizes memory, and various problems and successes in memory recall. The author starts by interviewing memory savants, and learns from them that the ability to perform seemingly impossible memory tricks is simply a matter of studying and practicing proven techniques used for millennia. This review suggests that actuaries can benefit greatly from some of these techniques despite the availability of electronic hand-held devices to recall facts because the person who does not need to rely upon such devices can have a huge perceptual advantage in executive presentations.

Description: Applications of Stress Testing

Description: To persuade successfully and non-manipulatively, it’s important to understand five key principles of influence. In this four-part series, I’ll be covering these five principles that are based on human psychology and behavior. Let’s look at the first two now.

Description: This article is a review of the book by Joshua Foer. It covers the history of memory techniques, the way a human brain organizes memory, and various problems and successes in memory recall. The author starts by interviewing memory savants, and learns from them that the ability to perform seemingly impossible memory tricks is simply a matter of studying and practicing proven techniques used for millennia. This review suggests that actuaries can benefit greatly from some of these techniques despite the availability of electronic hand-held devices to recall facts because the person who does not need to rely upon such devices can have a huge perceptual advantage in executive presentations.

Description: metadata for the entire issue

Description: A comment letter to policymakers produced jointly by the SOA and AAA presents findings from their actuarial analysis of the proposed CLASS Act. The analysis indicates that the proposed structure and funding approaches will be unsustainable, and will cover only a very small proportion of the intended population. The opt-out and guaranteed issue provisions of the plan pose a risk that soon the program will either need increased premiums and/or significant reductions.

Description: Understanding the true drivers of human behavior is essential if we are to capitalize on opportunities offered in a new era of personalized persuasion.

Description: This article briefly describes my journey within the actuarial profession as a volunteer. IACA's initiatives in Africa are also discussed.