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Direct Response Marketing To Senior Citizens
RECORD OF SOCIETY OF ACTUARIES 1985 VOL. 11 NO. 4B DIRECT RESPONSE MARKETING TO SENIOR CITIZENS Moderator: ... NElL LUND: The senior citizen market is large and growing in this country. It has in excess of 26 million ...- Authors: Application Administrator, H Lund, Raymond J Nacin, Robert J Polilli, Donald M Sceals
- Date: Oct 1985
- Competency: Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance