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Contrasting the Product Development Process between Traditional and Non-Traditional Marketing
Incremental marketing expense versus incremental mortality/morbidity expense MR. BRADLEY M. SMITH: Mr. ... available and yet a complete mortality table is not. In reviewing mortality in the past, we have had a ...- Authors: H Lund, Robert J Polilli, Bradley M Smith
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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What Are The New Niches In Direct Response Marketing?
which is a major mass marketing company in the U.S. Neil is the immediate past chairman of the Non-Traditional ... in the wall. And it is not a small segment of the U.S. or Canadian marketplace. Rather, it is a set of ...- Authors: M Nasim Ali, Ronald Jones, H Lund, Bradley M Smith, John A Martin
- Date: May 1989
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance