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Direct Marketing - The Future
charecterizing the current industry situation (Table 1). TABLE 1 Current Situation • Stagnant, declining ... The key factor is the economy for this trend (Table 2). We're continuingto define markets in terms of ...- Authors: Application Administrator, Edward P Mohoric, H Shumrak, Gary A Kauffman
- Date: May 1992
- Competency: Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Public Policy