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Lifetime Value/Lifetime Marketing
The uptick, however, was due entirely to the annuity boom, and if you sort it out, that's what you actually ... money came out of the troubled savings and loan (S&L) accounts, formerly invested CDs, and other deposit ...- Authors: H Shumrak, Bradley M Smith, Erich Sippel
- Date: Oct 1993
- Competency: Results-Oriented Solutions
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance