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  • Distribution Dynamics: Strategies for Maximizing Share of Mind and Share of Wallet
    service • True relationship The over-50 market of annuity buyers now makes up one-third of the population ... to be a part of aggressive channel management. Annuity products continue to become more and more commoditized—available ...

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    • Authors: Janet Gossage
    • Date: Jul 2004
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Product Matters!
    • Topics: Annuities>Marketing and distribution - Annuities