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Product Unbundling Strategies
JORGENSEN I. What strategies will evolve in the 1980's for the development and marketing of services and ... insurance market. In the latter part of the 1960's, the Connecticut General adopted a marketing strategy ...- Authors: Lawrence P English, Thomas C Foley, Keith A Jorgensen, Robert L Lindsay, Bruce Winterhof
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance