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  • Direct Response Marketing - Life And Health Insurance
    tried, such as cancer, victim of crime, accident annuity, umbrella liability, and between-jobs major medical ... other products that the consumer wants an IRA annuity, for instance. DIRECT RESPONSE MARKETING - LIFE ...

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    • Authors: Roberta L Canfield, Edward P Mohoric, Harry Ploss, H Shumrak, Lawrence Hersh
    • Date: Apr 1985
    • Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
    • Publication Name: Record of the Society of Actuaries
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance