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Segmentation And Market Specialization
THORNTHWAITE, FRED BROWN, HARRY PLOSS, Recorder: SARAH S. PLOTKIN i. Adoption of a segmentation and market ... marketing mixes being applied. In this exhibit, the "m"s correspond to the four marketing mix elements, and ...- Authors: Frederick Brown, Joseph M Fitzgerald, Sarah S Plotkin, Harry Ploss, Wilfred Thornthwaite, Margaret J Ware
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance