Description: In this paper the author discusses pricing insurance products in the larger framework of company planning and management. The author also presents a generalized description of the pricing function, which is applicable to any insurance company product. The author discusses the relationship of the premium formulation function to the management of an insurance company, balancing the requirements of management, shareholders, policyholders, and marketing personnel. Includes discussion and author’s review of discussion. From Transactions of Society of Actuaries 1982 Volume 34.