Description: This is the first article in a four-part series. In this series of articles, analysis of the U.S. life insurance industry's customers, products, distribution system and regulatory and tax environment will be given. This first part of the series focuses on the customer and the changing product mix of the life insurance industry.

Description: This article discusses various ways that insurance companies are using the internet to market their products.

Description: This article discusses the changes in the marketing and distribution of lindividual life and annuity products. It highlights new distribution channels including banks, broker dealers, wirehouses and the Internet as well as fee-for-service financial planning.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: News Direct chairperson's column discussing recent activities, future plans, and the new officers of the Marketing and Distribution Section of the Society of Actuaries.

Description: Chairperson’s column discussing the Marketing and Distribution Section initiatives.

Description: This article discusses the growing interest in the Preneed market.

Description: Third in a series giving an overview of direct marketing.

Description: Chairman’s corner addressing the many recent external events which have impacted the level of trust in the insurance industry and how this affects product and marketing success for the industry.

Description: The title is the theme of the SOA spring meeting on April 14 - 15, 1980. The meeting will focus the effects of changing outside forces on product development, pricing and distribution systems. Possible sessions are discussed.