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A Niche Product and Its Marketing —A Tale of Trials, Tribulations and Rewards
substandard LTCI policy or a seriously impaired annuity. Policy filing, as well as tax and marketing considerations ... considerations, tilted towards the impaired annuity route, even though there was serious surplus strain ...- Authors: Steve Cooperstein
- Date: Jan 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Payout annuities