Description: In this article, taken from the author’s remarks at LIMRA's 1980 Annual Meeting, the theme is that the “new generation” of permanent life insurance products, including Universal Life, do meet policyholders’ needs, and that life insurance products, far from being static, evolve to suit the markets they serve and the public's needs. An editor’s note at the end also refers the reader to another article, which presents a “distinctly different viewpoint.”