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Marketing and Product Development for the Senior Market
Marketing and Product Development for the Senior Market Panelists discuss how product design, ... win the allegiance of an aging U.S. senior market to a carrier's brand. They talk specifically about ...- Authors: Jay Jaffe, H Lund, James O'Connor, Christopher J Rogers
- Date: Oct 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care>Long-term care insurance
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Segmentation And Market Specialization
THORNTHWAITE, FRED BROWN, HARRY PLOSS, Recorder: SARAH S. PLOTKIN i. Adoption of a segmentation and market ... marketing mixes being applied. In this exhibit, the "m"s correspond to the four marketing mix elements, and ...- Authors: Frederick Brown, Joseph M Fitzgerald, Sarah S Plotkin, Harry Ploss, Wilfred Thornthwaite, Margaret J Ware
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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The Development of WeChat Marketing and Distribution of Insurance Products in China
The Development of WeChat Marketing and Distribution of Insurance Products in China WeChat is gradually ... News Agency New Media. https://baijiahao.baidu.com/s?id=1614910147603863622&wfr=spider&for=pc ...- Authors: Society of Actuaries, Wanwan Huang
- Date: Dec 2018
- Competency: External Forces & Industry Knowledge
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance