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Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
Business Alternatives Using a “Value” Approach by David S. Lee and Jay M. Jaffe . . . . . . . . . . . . . ... subtracting continued on page 2, column 1 by David S. Lee and Jay M. Jaffe irect-response professionals ...- Authors: Jay Jaffe, David S Lee
- Date: Apr 1998
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance