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  • Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications
    InstanceEndEditable --> <!-- InstanceBeginEditable name="Table" --> Not All Boomers Think Alike: Finding Their ... including John Glenn's first orbit around the earth, Martin Luther King Jr.'s 'I Have A Dream' speech ...

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    • Authors: Carrie Hollenberg
    • Date: May 2006
    • Competency: Communication
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance
  • Risk Perception and Life Insurance Sales: Lessons From COVID-19
    the pandemic[1], the MIB Life Index[2] shows that U.S. life insurance application activity rose 4 percent ... however. Early in the pandemic it became clear that mortality risk rose exponentially with age[5]; the risk ...

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    • Authors: Matt Battersby
    • Date: May 2021
    • Competency: Communication; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance