Description: To persuade successfully and non-manipulatively, it’s important to understand five key principles of influence. In this four-part series, I’ll be covering these five principles that are based on human psychology and behavior. Let’s look at the first two now.

Description: Actuaries must be able to present compelling arguments to win over their audience. For the first time, they may be managing a staff looking for direction, making recommendations to senior leaders, or trying to persuade non-actuarial colleagues who see the world differently. This series of articles is intended to educate young actuarial professionals on key business influencing skills that will be beneficial in the near term as well as throughout their careers. Part 1 is focused on leading and influencing a team.