Description: Taking Life Insurance Customer Engagement to the Next Level, commissioned by the Society of Actuaries and produced by Aite Group, uses consumer insights, market trends, and domain expertise to provide ideas that can help insurers create better customer relationships and drive better outcomes for customers and their organizations.

Description: Today’s most admired brands in several industries not only provide sales and service but also continually keep in touch with their customers to foster trust and build long-term relationships. Life insurers have traditionally played the sole role of manufacturer while leaving customer engagement to intermediaries. Some would argue that engagement is merely a marketing tool. Others say the time and effort invested in customer engagement programs has not produced any tangible benefit. What is the truth? During this webcast, you will: Learn about actionable ideas Hear real-life success stories in creating meaningful relationships that deliver value to both customers and businesses