Description: This article presents a fable about the issues that arise between marketers and actuaries in the product development process.

Description: Distribution channels matter because they impact how products reach the clients, client experience with the company, and are a key driver in total company performance. Think about this, the pricing actuaries could design innovative products that meet client needs, but without distribution channels communicating the right messages to the clients and addressing their questions, the products probably would not sell.

Description: This article discusses the differences between insurance direct marketers and actuaries and the similarities on which they can build.