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Non-Traditional Marketing Section Luncheon
Non-Traditional Marketing Section Luncheon Presented at October 1986 Annual Meeting. This session ... contrast of the growth strategies of a large established direct response company with those of a smaller ...- Authors: H Shumrak, Fred M Singer, Gary A Kauffman, Terre A Tuzzolino
- Date: Oct 1986
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance