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Non-Traditional Marketing Through Broadcast Media
your total response in. Television is a very dynamic media. We can look at each TV station as a list ... costs as direct mail. And because television is dynamic, it allows you to continue to retest while you're ...- Authors: John Ladley, Gary A Kauffman, Eugene R Raitt
- Date: Oct 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance