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  • NewsDirect Newsletter, Summer 1999, Issue No. 32
    NewsDirect Newsletter, Summer 1999, Issue No. 32 Full version of NewsDirect Newsletter, Summer ... Nontraditional Marketing Section can be quite dynamic. New nontraditional ventures continue to emerge ...

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    • Authors: H Lund, Edward F McKernan, Carl Meier, James B Smith, UNKNOWN Mark L Trencher, Cecilia Green, Anne Chamberlain Shaw
    • Date: Jun 1999
    • Publication Name: News Direct
  • Contrasting the Product Development Process between Traditional and Non-Traditional Marketing
    strategy and therefore the marketing strategy are dynamic. They react to external and internal forces. Therefore ... pricing philosophies that you follow are likewise dynamic. The starting point for all of this is getting ...

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    • Authors: H Lund, Robert J Polilli, Bradley M Smith
    • Date: May 1988
    • Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
    • Publication Name: Record of the Society of Actuaries
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Marketing Arrangements With Financial Institutions
    long-range strategic plan that is flexible, or dynamic, which would give us short-term profits over the ... assumptions basically behind that rather aggressive, dynamic, logical plan. The final assumption was a product ...

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    • Authors: Jay Jaffe, H Lund, Linda D Reed, Lawrence A Seller, Christopher Tomecek
    • Date: May 1986
    • Competency: External Forces & Industry Knowledge>External forces and business performance; External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration>Strategy development
    • Publication Name: Record of the Society of Actuaries
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance