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Contrasting the Product Development Process between Traditional and Non-Traditional Marketing
strategy and therefore the marketing strategy are dynamic. They react to external and internal forces. Therefore ... pricing philosophies that you follow are likewise dynamic. The starting point for all of this is getting ...- Authors: H Lund, Robert J Polilli, Bradley M Smith
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance