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The Development of WeChat Marketing and Distribution of Insurance Products in China
The Development of WeChat Marketing and Distribution of Insurance Products in China WeChat is gradually ... led society. “Guanxi” defines the rudimentary dynamic in personalized social networks of power (which ...- Authors: Society of Actuaries, Wanwan Huang
- Date: Dec 2018
- Competency: External Forces & Industry Knowledge
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance