Description: This presentation is a concurrent session from the 1991 Meeting of the Society of Actuaries, held April 18-19 in New Orleans. The panelists discuss the design and pricing of immediate annuities, as well as related topics including reserving issues, asset strategies, asset/liability matching, reinsurance considerations, and NAIC Actuarial Guidelines IX-A and IX-B. Discussion from participants is included. From the Record of Society of Actuaries, Volume 17, No. 1.