Description: This discussion looks at steps insurance companies take to regain a greater share of the available savings dollars, developing trends toward a separation of the insurance and investment elements of life insurance contracts, as wells a the feasibility to make endowment and other investment-type contracts more attractive by reduction or redistribution of first year expenses.

Description: Examines the extent of practicality for smaller companies to follow the action of some of the larger companies in offering new policy forms and riders such as, Guaranteed Insurability Option on birth of a child, Educational Plans, Father-Son Policies, and Life and Health insurance protection for future children. Also discusses conservation efforts.