Announcement: SOA congratulates the new ASAs and CERAs for May 2024.

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  • Direct Marketing: Part 1—Analysis of Solicitations
    4 16 Issued rate 80.0% 78.986% Line 11 / Line 6 17 Number converted** 1,721 1,672 Input 18 Annualized ... 01 $202.06 Line 18 / Line 17 20 Converted response rate 0.339% 0.331% Line 17 / Line 3 21 TAP:MC converted ...

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    • Authors: H Lund
    • Date: Apr 1999
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • Market Potential for Preneed Insurance
    Market Potential for Preneed Insurance This article discusses the market potential for preneed insurance. ... Home Specifying Own Arrangements by Age 1% 5% 17% 23% 0% 5% 10% 15% 20% 25% < 45 45-59 60-74 ...

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    • Authors: Donna B Stalley
    • Date: Jan 1999
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • A Search Engine Primer
    A Search Engine Primer This article explains Search Engine Marketing SEM and how it can be a key ... enters one or more CONTINUED ON PAGE 18 JANUARY 2005 17 keywords that are most relevant to the item or ...

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    • Authors: Noel Atkinson
    • Date: Jan 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance