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Non-Traditional Marketing Through Broadcast Media
I've done considerable product and other work in direct response marketing, including broadcast media ... opening comments, Gary Kauffman, who is president of Direct Marketing Advisory Service, in Rye, New York, ...- Authors: John Ladley, Gary A Kauffman, Eugene R Raitt
- Date: Oct 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance