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Insurance Applications of Modern Marketing Tools
focus groups, simulations o Test marketing -- direct-response insurance o Consumer advertising o Target ... identifying consumer needs, market surveys, and direct response research and testing, which will include ...- Authors: M Nasim Ali, Timothy J Herr, William M Ring, Kenneth E Frantz, Frank R King
- Date: Apr 1987
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance