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NewsDirect Newsletter, Fall 2000, Issue No. 35
seminars. For those of us with a background in direct marketing, the concept of “lifetime value of a ... thing.” You can expect other ideas and skills from direct marketing to gain more prominence in the coming ...- Authors: Michael L Fix, Carl Meier, Steven Ostlund, Maria Thomson, UNKNOWN Mark L Trencher, Alan Wade
- Date: Oct 2000
- Publication Name: News Direct
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NewsDirect Newsletter, May 2002, Issue No. 40
MAY 2002 1 Chairperson’s Corner by Mike Fix 1 Direct Insurance Sales Using Microeconomics by Robert ... issues of NewsDirect. Section One: Introduction Direct response hasbecome an attrac-tive alternative to ...- Authors: Michael L Fix, Christopher Hause, Jay Jaffe, Steven Ostlund, Robert E Winawer
- Date: May 2002
- Publication Name: News Direct