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Financial Services Companies
want someone to say to them: "I care about you because I cannot care about you and sell you something ... the notion of selling things through the mall by direct response seems to be abolished when there are other ...- Authors: Howard T Cohn, Paul A Finkel, Mark Freedman, Joseph J Plumeri, Peter B Walker
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Economics>Financial markets