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Contrasting the Product Development Process between Traditional and Non-Traditional Marketing
he was at National Liberty. He has worked in the direct response area since 1980. And I am Brad Smith from ... agent-sold product, but our involvement was to include a direct response product. I remember the beginnings of ...- Authors: H Lund, Robert J Polilli, Bradley M Smith
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance