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Rebranding a Consulting Service: A Case Study
underwriting became a four-letter word after the Affordable Care Act was passed. On top of that, the company felt ... underwriting. But guess what, the customer doesn’t care which term is more precise, they were looking for ...- Date: May 2021
- Competency: Leadership; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Actuarial Profession>Entrepreneurism