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Banks: Successful Entry into the Insurance Industry on a Worldwide Basis
had a go at almost every distribution system -- direct marketing through the bank branches, dedicated ... staff doing the distribution and also by using direct mail. Other loan-related products -- in some territories ...- Authors: Kenneth A Boag, Geoffrey Westall, Peter R Wilde
- Date: Oct 1990
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Global Perspectives; Life Insurance>Marketing and distribution - Life Insurance
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Banks Selling Insurance: Practices Around the World
How does it distribute its products? Does it go direct, or does it distribute through marketing companies ... pro- grams and so forth? Are we going to just deal direct, and let the bank provide all the marketing support ...- Authors: Douglas French, Keith Gubbay, Rachel M Hancock, Gerald G Cunningham
- Date: Jun 1993
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Global Perspectives; Life Insurance>Marketing and distribution - Life Insurance
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Bancassurance: A Global Perspective on Customer, Products, and Distribution Methods
wanting to capture more of the insurance role. Direct marketing on the Internet is an area that banks ... the areas where we've seen the banks enter into direct marketing distribution. There are many forces ...- Authors: John Nigh, James B Smith, Jacqulynn Abdella, Jeffrey Klanderman
- Date: Oct 1998
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Global Perspectives; Life Insurance>Marketing and distribution - Life Insurance