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Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes some ... the traditional profit measurement standards for direct marketing and then presents a more comprehensive ...- Authors: Jay Jaffe, David S Lee
- Date: Apr 1998
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Evaluating Distribution Channel Options for Individual Insurance Products, Part 2: Call Center and Digital Platform Sales Channels
the member characteristics and costs vary between direct mail, print, digital, television, and other forms ... known products, such as annuities and long-term care products, should fall into this category as well ...- Authors: Art W Lewis
- Date: Oct 2022
- Competency: Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Worksite Marketing — A Channel Whose Time Has Come?
Worksite Marketing ... Article from: News Direct Newsletter Fall 2000 – Issue No. 35 Editor’s ... AFLAC, Colonial). Most rely on brokers as their primary producers. As a consequence, the insurer’s first ...- Authors: UNKNOWN Mark L Trencher
- Date: Oct 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance
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To Infinity and Beyond! The Future of Insurance
To Infinity ... Article from: News Direct Newsletter Winter 2001 – Issue No. 36 Editor’s ... profile mining will be a discipline in high demand by direct marketing companies. Advertising on different Web ...- Authors: Application Administrator
- Date: Jan 2001
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability; Life Insurance>Marketing and distribution - Life Insurance
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Affinity Marketplace for Actuaries
Affinity Marketplace ... Article from: News Direct Newsletter September 2003 – Issue No. 44 ... obtain permission to initially test response with direct e-marketing efforts. Marsh Affinity has provided ...- Authors: Dwayne Thompson
- Date: Sep 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance
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Selling Insurance Six Feet Apart Redux
Selling Insurance Six Feet Apart Redux As part of the SOA’s July 22, 2020, COVID-19 Virtual ... passage from its August 20, 2020, RADAR on Medi- care Advantage newsletter and the article titled “E-Brokers ...- Authors: Nickolas Ortner
- Date: Oct 2020
- Competency: External Forces & Industry Knowledge; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance