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Marketing and Product Development for the Senior Market
Marketing and Product Development for the Senior Market Panelists discuss how product design, ... about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance ...- Authors: Jay Jaffe, H Lund, James O'Connor, Christopher J Rogers
- Date: Oct 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care>Long-term care insurance
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Segmentation And Market Specialization
and this is no exception. The four P's are the primary variables that companies control and manipulate ... products early in the life cycle so as to develop primary demand. Mature products tend to be differentiated ...- Authors: Frederick Brown, Joseph M Fitzgerald, Sarah S Plotkin, Harry Ploss, Wilfred Thornthwaite, Margaret J Ware
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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The Development of WeChat Marketing and Distribution of Insurance Products in China
rules of the commercial society by introducing direct scanning code payment no matter online and offline ... public WeChat account. They can enjoy real-time direct reimbursement on the medical insurance line, saving ...- Authors: Society of Actuaries, Wanwan Huang
- Date: Dec 2018
- Competency: External Forces & Industry Knowledge
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance