Description: From a panel discussion session at the Spring regional meeting of the Society of Actuaries held in Atlanta, Georgia, May 24-25, 1999 Panelists discuss two of the measurements actuaries are using to evaluate direct response products: customer lifetime value and embedded values.

Description: This session reviewed the distinctions and blurring of those distinctions between group and individual life insurance. Topics include differences in underwriting, legal constraints, marketing and distribution, and the nature of guarantees provided

Description: This discussion examines new products and marketing issues pertaining to individual life insurance. Topics include: A. Proper role for and impact of higher minimum amount and preferred risk policies. B. Changes made in recent years in the distribution of new issues by plan of insurance and mode of premium payment, C. Advantages and disadvantages of issuing to women a special life insurance policy, or class of policies, involving different basic assumptions from those used for other policies D. Plans marketing policies for which the insurance premiums are paid by 1 bank loans arranged with the assistance of the agent, 2 premium deposit plans, 3 bank drafts and postdated checks.