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Direct Marketing - The Future
Direct Marketing - The Future 1992 SOA Regional Meeting, Chicago. This discussion is about direct ...- Authors: Application Administrator, Edward P Mohoric, H Shumrak, Gary A Kauffman
- Date: May 1992
- Competency: Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Public Policy
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Direct Response Marketing To Senior Citizens
Direct Response Marketing To Senior Citizens Presented at October 1985 Annual Meeting. This session ...- Authors: Application Administrator, H Lund, Raymond J Nacin, Robert J Polilli, Donald M Sceals
- Date: Oct 1985
- Competency: Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Direct Response Marketing - Life And Health Insurance
Direct Response Marketing - Life And Health Insurance Presented at April 1985 Spring Meeting.- Authors: Roberta L Canfield, Edward P Mohoric, Harry Ploss, H Shumrak, Lawrence Hersh
- Date: Apr 1985
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Non-Traditional Marketing Section Luncheon
recent trends in direct response marketing. This discussion will be led by two prominent direct response marketing ... of the growth strategies of a large established direct response company with those of a smaller, more ...- Authors: H Shumrak, Fred M Singer, Gary A Kauffman, Terre A Tuzzolino
- Date: Oct 1986
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Non-Traditional Marketing: Products And Delivery
Non-Traditional Marketing: Products And Delivery Presented at May 1986 Spring Meeting. ... distribution systems, association endorsed marketing, direct response marketing and single premium credit insurance ...- Authors: Joseph Fafian, John Ladley, Frank Minton, Harry Ploss, Howard L Steinberg
- Date: May 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Marketing and Product Development for the Senior Market
Marketing and Product Development for the Senior Market Panelists discuss how product design, ... about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance ...- Authors: Jay Jaffe, H Lund, James O'Connor, Christopher J Rogers
- Date: Oct 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care>Long-term care insurance
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The Marketing Front
has authored the SOA study note titled "Pric- ing Direct Response Insurance Programs." MR. H. MICHAEL SHUMRAK: ... already in place at Fidelity Investments. The primary focus of my comments is going to be more aimed ...- Authors: Thomas Marra, H Shumrak, Richard D Jameison
- Date: May 1993
- Competency: Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Segmentation And Market Specialization
and this is no exception. The four P's are the primary variables that companies control and manipulate ... products early in the life cycle so as to develop primary demand. Mature products tend to be differentiated ...- Authors: Frederick Brown, Joseph M Fitzgerald, Sarah S Plotkin, Harry Ploss, Wilfred Thornthwaite, Margaret J Ware
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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The Latin-American Market
tariffs, and to repeal import substitution are the direct consequences of this development. If we look at ... index to measure the price component of medical-care cost increases, there is the issue of the proper ...- Authors: Kevin Law, Camilo Salazar, Richard D Umstead, Enrique Kozolchyk
- Date: Apr 1993
- Competency: Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Non-Traditional Marketing Through Broadcast Media
I've done considerable product and other work in direct response marketing, including broadcast media ... opening comments, Gary Kauffman, who is president of Direct Marketing Advisory Service, in Rye, New York, ...- Authors: John Ladley, Gary A Kauffman, Eugene R Raitt
- Date: Oct 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance