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Risk Perception and Life Insurance Sales: Lessons From COVID-19
increase in life policy sales, driven by strong direct-to-consumer growth of whole life and term products[3] ... smaller than those at older ages. If risk were the primary driver of insurance demand, it would be logical ...- Authors: Matt Battersby
- Date: May 2021
- Competency: Communication; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications
boomers and marketing communication. From News Direct, May 2006, Number 53. Marketing and distribution; ... -- InstanceBeginEditable name="Header" --> News Direct – Number 53 | May 2006 <!-- InstanceEndEditable ...
- Authors: Carrie Hollenberg
- Date: May 2006
- Competency: Communication
- Publication Name: News Direct
- Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance